Why is digital marketing so important in a business-to-business context? Think about where you turn to when looking for information on a new technology or a company, or just to catch up on the news – the internet. Chances are your first thought is to Google it.
Buyers are using the digital tools at their disposal. The practice isn’t exclusive to consumers; businesses do the bulk of their research online before deciding to invest in cloud services or new computing equipment, including POS systems. In fact, 60% of purchase decisions are made prior to ever speaking to an educated sales person. If customers rely so much on digital tools, shouldn’t you leverage those tools to reach them? If you don’t, your competitors will – and get the business.
Digital marketing can change how you engage customers. Here are the top five benefits of digital marketing: